Great Wall Motor (GWM) and SAZGAR Engineering Works Limited established a strong partnership to introduce the Haval brand to Pakistan last year. Since its introduction, the brand has experienced significant success and growth in the country.
Pioneering Hybrid SUV in Pakistan
The Haval lineup in Pakistan features an impressive array of vehicles, with the Hybrid Electric Vehicle (HEV) standing out as the premier SUV variant. Notably, it holds the distinction of being Pakistan’s first locally assembled hybrid vehicle. This groundbreaking achievement, realized in November 2022, has propelled the HEV to the forefront, making it the most sought-after SUV in the market.
Unveiling a High-Quality Television Commercial
In a recent development, Haval and SAZGAR unveiled the brand’s inaugural television commercial, showcasing a level of quality that can compete with top-tier international productions. The high production quality emphasizes the company’s commitment to excellence and authenticity.
Symbolic Imagery in TV Advertisement
The television advertisement features symbolic imagery, with the HEV emerging from a dramatic lightning storm. This visual representation symbolizes the fusion of raw electric power with the vehicle’s exquisite exterior design, reinforcing the brand’s focus on cutting-edge technology and striking aesthetics.
Highlighting Key Features
The advertisement strategically highlights key features that set the HEV apart in the market. These include an impressive power output of 240HP and 530Nm of Torque, exceptional fuel efficiency reaching up to 20km/l, and the brand’s unwavering commitment to quality evident through a comprehensive 5-year/150,000km warranty.
Advanced Technology and Premium Features
Equipped with Autonomous Level 2 driving capabilities, the HEV boasts advanced features such as Automatic Parking, Autonomous Reverse, Lane Center Keep, and Lane Keep Assist. Additionally, it offers Apple CarPlay/Android Auto integration, a panoramic sunroof, and a range of other advanced features, solidifying its position as a premium crossover SUV.
The journey of Haval in Pakistan continues to be marked by innovation, performance, and style, with the HEV leading the way in pioneering hybrid technology in the country.
Source: en.dailypakistan.com.pk
