Luxury new energy brand DENZA, a collaboration between BYD and Mercedes-Benz, is making significant strides on the international stage in 2023.
International Showcases and Recognition
DENZA made impactful appearances at major global auto shows, including the Bangkok International Motor Show, Munich International Motor Show, Japan Mobility Show, Thailand International Motor Expo, and the Hong Kong International Auto Show.
Solidifying International Presence
DENZA’s global expansion is marked by positive responses from global media and customers, setting the stage for its position as a leading international high-end brand.
Domestic Triumphs and Sales Records
In the domestic market, DENZA’s first MPV, the DENZA D9, achieved exceptional success by delivering 100,000 units in just 11 months, setting a new industry record. It has maintained its position as the top-selling luxury MPV over RMB 300,000 for 11 consecutive months.
Luxury MPV Segment Leadership
DENZA D9 stands out in both sales volume and pricing, with an average selling price exceeding RMB 420,000, making it the highest-priced model among Chinese automotive brands. It also holds the top position in resale value within the new energy MPV segment after one year.
Celebrity Endorsements and Market Appeal
The DENZA D9 has gained popularity among mainstream families and is the preferred choice for modern elites, including national actress Hai Qing, TV host Yang Lan, and entrepreneur Cao Hui.
Continued Global Development
DENZA’s global journey is set to continue with a focus on accelerating global development, expanding its luxury product lineup, and providing an unparalleled luxury travel experience for users worldwide.
Supporting China’s Automotive Advancements
As a pioneer combining BYD’s new energy technology and Mercedes-Benz’s luxury manufacturing heritage, DENZA plays a crucial role in showcasing the charm and strength of Chinese new energy luxury car brands, contributing to China’s journey towards becoming an automotive powerhouse.
Source: businesswire.com
