EDF, a major energy provider in the UK with 3.7 million customers, has introduced its “Fresh Start” initiative to assist vulnerable or financially struggling customers by wiping energy debts. The scheme is set to provide relief between now and the end of March 2024, focusing on those identified as vulnerable or facing ongoing financial difficulties.
Debt Relief of Up to £1,250
EDF estimates that the average amount of debt that could be cleared through this initiative is around £1,250 per eligible customer. The support comes as a response to concerns about rising energy bills, especially with the impending increase in the Ofgem price cap scheduled for January 1, 2024.
Targeting Vulnerable Customers
EDF aims to proactively identify vulnerable customers who may be at risk of self-disconnection. The selection process involves assessing information related to vulnerabilities, such as applications to the EDF Customer Support Fund, eligibility for the Warm Home Discount, and consistent attempts to make payments. The goal is to provide targeted assistance to those in need.
Extended Support for Prepayment Customers
In addition to debt relief, EDF is extending support to prepayment customers, addressing situations where the energy company identifies potential self-disconnection risks. The comprehensive approach considers various factors to ensure that customers in financial distress receive the necessary assistance.
Rising Energy Costs and Ongoing Relief Efforts
As energy bills are expected to rise with the new Ofgem price cap, EDF’s initiative is a proactive measure to support customers facing financial challenges during the winter months. The relief effort aligns with ongoing industry discussions about the impact of increasing energy costs on households and emphasizes the importance of targeted assistance for vulnerable individuals.
Hope for Lower Bills in April 2024
While energy costs are anticipated to rise in January 2024, analysts predict a potential drop in the Ofgem price cap by £268 per year in April 2024. Cornwall Insight, a consultancy firm, suggests that annual energy bills could decrease by 14%, offering a respite for households grappling with rising living expenses. The projections provide a glimmer of hope for a more affordable energy landscape in the coming months.
Source: mirror.co.uk
