In a groundbreaking move, Ather Energy announces the launch of Rizta, an electric scooter tailored for families, built upon the 450 platform. This initiative aims to cater to the surging demand for family-centric scooters by offering expansive storage, cutting-edge safety features, and advanced technologies.
A New Era for Family-Oriented Mobility
Recognized for its high-performance electric scooters, Bengaluru-based Ather Energy ventures into the family scooter segment with the highly anticipated Rizta. While details about the scooter have been scarce despite teasers and speculations, Ravneet S Phokela, Chief Business Officer at Ather Energy, sheds light on the Rizta’s key features and functionalities.
Rizta: Bridging the Gap between Performance and Practicality
Based on the 450 platform, the Rizta aims to cater specifically to the needs of families, possibly featuring bespoke battery or motor configurations. Phokela affirms that the scooter’s range will be tailored to meet the diverse requirements of family users. Offering multiple variants at varying price points, the Rizta is poised to disrupt the market with its versatility.
Meeting Market Demands for Family Mobility
Phokela highlights the shift in market preferences towards family-oriented scooters, emphasizing the need for practicality, safety, and comfort. Ather acknowledges the growing demand within this segment, signaling a strategic shift towards addressing diverse consumer needs.
Innovative Features for Modern Families
The Rizta promises unparalleled storage space and seating capacity within the scooter segment, prioritizing practicality without compromising on modern features. Ather ensures a comfortable riding experience in urban environments with an upright riding stance and plush suspension tuning. Additionally, the scooter will feature USB charging capabilities and a host of safety features, including a 7-inch TFT display with Bluetooth connectivity and turn-by-turn navigation.
With the impending launch of Rizta, Ather Energy sets the stage for a new era of electric mobility, promising innovation, practicality, and sophistication tailored for modern families.
Source：timesofindia.indiatimes.com
